Carter's is a popular American brand specializing in baby and children's clothing. It's known for its quality, comfortable designs and is one of the leading brands in the baby and kids' apparel market in the United States. In addition to its main Carter's brand, the company also owns OshKosh B'gosh, Little Planet and has spin-off lines like "Just One You" (sold at Target) and "Child of Mine" (sold at Walmart).